CASE STUDY
CASE STUDY
Social Organic for EMEA DTF
Scaling Event Promotion Across22 Markets with Social Organic
How the EMEA Social Organic Program Helped Dell Technologies Forum FY26 Increase Registrations Through a Scalable Multi-Market Operating Model
8,444
Registrations generated
through social media
through social media
30.1%
Year-over-year growth
13% → 15%
Social share
of total registrations
of total registrations
49.2%
Attendance rate among
social registrants
social registrants
Introduction
Scaling event promotion across multiple countries is no longer only a communications challenge. It is an operational, structural, and strategic one.
Global organizations need to increase registrations, maintain brand consistency, adapt to local market realities, and support execution across regions while keeping delivery manageable for internal teams. They also need a model that local marketing teams and employees can adopt confidently and use consistently across multiple markets.
This was the challenge addressed by the EMEA Social Organic Program developed for Dell Technologies Forum FY26.
The program combined marketing support for local teams with LinkedIn and advocacy training for Sales, Key Accounts, and Pre-Sales teams, supported by AI-enabled workflows and activation mechanisms that made execution faster, more consistent, and easier to manage across 22 markets.
The concept
What is a scalable Social Organic operating model?
A structured communication system that helps organizations coordinate event promotion across multiple markets while preserving both central brand control and local execution flexibility.
A structured communication system that helps organizations coordinate event promotion across multiple markets while preserving both central brand control and local execution flexibility.
When implemented systematically, this model simplifies execution, improves consistency across markets, and increases the contribution of social media to business outcomes.
In practice, it combines:
✔️Ready-to-use communication frameworks for local teams
✔️Localized content and on-demand assets
✔️Automation and AI-supported content workflows
✔️Training and operational enablement for marketing and sales teams
Challenge
Aligning global strategy with local execution — without adding complexity
The Dell Technologies Forum FY26 program needed to support 23 events across 22 countries. The core challenge was not only to generate reach, but to build a system that local marketing teams, as well as Sales, Key Accounts, and Pre-Sales teams, could adopt consistently.
The program had to balance:
The Dell Technologies Forum FY26 program needed to support 23 events across 22 countries. The core challenge was not only to generate reach, but to build a system that local marketing teams, as well as Sales, Key Accounts, and Pre-Sales teams, could adopt consistently.
The program had to balance:
Global brand consistency
Local market relevance
Operational efficiency at scale
Simplified workflows for local teams
Stronger social media contribution to registrations
This meant helping local teams execute faster through structured templates and segmented support-
while training Sales, Key Accounts, and Pre-Sales teams to use LinkedIn and the Dell Advocacy Network more proactively in event promotion.
while training Sales, Key Accounts, and Pre-Sales teams to use LinkedIn and the Dell Advocacy Network more proactively in event promotion.
The Strategic Response
From campaign support to a scalable communication engine
HiFuture Consulting designed and coordinated the EMEA Social Organic operating model for Dell Technologies Forum FY26. The objective was not simply to provide content, but to create a repeatable communication model that helped markets execute faster, localize more efficiently, and extend reach through trained employees.
Marketing enablement for local teams
Structured templates and segmented support delivered through three sessions during internal calls, plus three additional sessions dedicated
to Tier 1 markets.
to Tier 1 markets.
Sales advocacy enablement
Five training sessions for Sales, Pre-Sales, Key Accounts, and Marketing teams- attended by 505 Dell employees across the region.
To improve resource allocation, the program introduced market segmentation into Tier 1 and Tier 2 groups, prioritizing high-impact markets while preserving coverage across the region.
The model
Scaling Social Organic event promotion across markets
The core of the model was a Communication Plan Template that enabled local teams to plan and localize communication efficiently, supported by five integrated layers.
Communication system for local teams
164 LinkedIn post templates, a weekly schedule, and structured content categories aligned to campaign stages- plus 390 fully localized posts, local language versions, and dedicated UTM tracking for Tier 1 markets.
On-demand marketing assets
A scalable production layer for static graphics, animations, and LinkedIn carousels- 156 assets delivered with a turnaround of up to 4 business days, reducing pressure on local teams.
Sales advocacy activation
LinkedIn profile optimization, personal branding, and Dell Advocacy Network guidance across 5 practical 35-minute sessions that trained
505 employees.
505 employees.
Employee activation engine
An automated activation layer using Sprinklr sent 92 localized emails directing employees to the Dell Advocacy Network, where they could share content with one click.
AI-supported content workflows
Guidance on creating video avatars and curated ChatGPT prompts for translating and adapting content- making localization faster and less manual.
Tiered market segmentation
Tier 1 and Tier 2 grouping to prioritize high-impact markets while preserving consistent coverage across all 22 EMEA markets.
Results
Social Organic performance at scale.
The FY26 program delivered measurable impact across the region.
I
0%
Registrations
generated through social media
generated through social media
I
0%
Year-over-year growth
I
0%
Social share of total registrations
into the RFP process
I
0%
Attendance rate among social registrants
0
EMEA markets
0
Events
0
Localized posts
0
Marketing
assets
assets
0
Trained employees
0
Activation emails
Transformation
From Content Support to an Enablement-Led Operating Model
The most important outcome was not only increased registrations. It was the creation of a scalable operating model for multi-market event promotion, supported by structured enablement for local teams and employees.
The most important outcome was not only increased registrations. It was the creation of a scalable operating model for multi-market event promotion, supported by structured enablement for local teams and employees.
Social media became more than a supporting channel- it became an operating layer driving registrations at scale.
Through the program, Dell gained:
Through the program, Dell gained:
Consistent execution across markets
Simplified workflows for local teams
Activation of employees as brand advocates
A stronger link between social activity and business results
A repeatable framework for future campaigns
Final Thought
The EMEA Social Organic Program for Dell Technologies Forum FY26 proves that event promotion can be scaled effectively across complex regional structures when communication frameworks, localized assets, sales advocacy, and enabling technology work together.
By turning social media into a structured operating model, organizations can increase registrations,
activate internal teams, and build a stronger foundation for future campaigns.
For organizations managing event communication across many markets, the real value lies not only in content production, but in building a model that teams can adopt quickly, use consistently, and scale with confidence.
Are you interested in the
Social Selling program?
Contact me
Social Selling program?
Contact me
Izabela Kwiatkowska, COO & CMO
izabela.kwiatkowska@hifutureconsulting.com
izabela.kwiatkowska@hifutureconsulting.com
SOCIAL ORGANIC
Managing event communication
across many markets?
The real value lies not only in content production, but in building a model that teams
can adopt quickly, use consistently, and scale with confidence.
See morecan adopt quickly, use consistently, and scale with confidence.