Results achieved through 6-month program cycles since 2020
Programs
Social Selling Program
One of the Foundations of Authority Signals Strategy for B2B Buyer Trust
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Make your experts visible earlier in the buying journey. See our structured B2B program that helps your organization build trust, strengthen visibility, and influence vendor evaluation before the sales conversation begins.
Problem
In B2B, trust is often formed before the first conversation with sales. Buyers research vendors earlier, compare signals
of credibility, and increasingly use digital and AI-supported channels to shape their view.
of credibility, and increasingly use digital and AI-supported channels to shape their view.
79%
of buyers already know what they want before formal research begins
Source: 6sense B2B Buyer Experience Report 2025
95%
have a preferred vendor before creating a shortlist
Source: 6sense B2B Buyer Experience Report 2025
94%
of B2B buyers use AI to support decision-making
Source: Gartner, 2025
Visible expert presence matters. When a company is represented by credible experts, it is more likely to be seen as relevant during buyer research and vendor evaluation.
What is Social Selling?
Social selling is a structured way of helping experts and commercial teams build trust before a sales conversation starts. Instead of relying only on direct outreach, it uses visible expertise, relevant content, and professional relationships to improve how a company is perceived during buyer research.
Social Selling Experts Program Testimonials | Dell Technologies Distributors & Partners | Since 2020
See more testimonialsSocial Selling Program - what this program does
The Social Selling Program helps B2B organizations turn expert knowledge into visible market credibility. It gives teams
a repeatable way to build trust earlier in the buying process through LinkedIn presence, expert content, and structured communication.
a repeatable way to build trust earlier in the buying process through LinkedIn presence, expert content, and structured communication.
Social Selling Program is one of the foundations of Authority Signals Strategy
It gives organizations a repeatable operating model for turning internal expertise into visible authority. The program helps build Human Authority, strengthen Buyer Trust, and improve visibility across the stages where buying committees compare vendors and evaluate credibility.
Social Selling Program uses LinkedIn in increasing credibility in the vendor evaluation process
LinkedIn is where expert identity, specialization, and professional credibility become visible. LinkedIn is one of the foundations layer of Authority Signals Strategy.
Social Selling Program supports Buying Committee Trust
The program helps organizations reach not only individual contacts, but broader groups of stakeholders involved in the purchase. By making expertise visible and consistent, it supports Buying Committee Trust across the wider decision-making structure.
Authority Signals are visible and repeatable indicators of expertise that buyers and AI systems interpret when assessing a company’s credibility. They include expert activity on LinkedIn, thought leadership content, visible specialization, and consistent professional communication.
Who it's for
The the Social Selling Program is designed for B2B organizations that want to strengthen authority, trust, and visibility before the formal sales stage begins. It works especially well for companies selling complex B2B solutions that require trust, clarity and expert-led communication.
Marketing teams
To support expert visibility, improve market communication, and create stronger conditions for inbound growth.
Sales teams
To build trust earlier, strengthen buyer influence, and improve the quality of commercial conversations.
Product and brand teams
To make specialization, relevance, and market credibility more visible.
Leadership and subject matter experts
To build a credible public presence that supports company growth and market trust.
Why it matters? Linkedin role
LinkedIn is one of the main places where buyers assess expertise, credibility, and relevance. It allows your experts and sales professionals to become visible in a way that supports trust, vendor evaluation, and earlier market influence.
How it works?
The program is delivered in a done-with-you model that helps turn expertise into visible Authority Signals and repeatable communication habits. It includes three live online workshops, a LinkedIn Presence Strategy, ready-to-use content, and access to
a content platform subscription for tracked participants. Content volume can be tailored individually. The program also provides Success Manager support, defined KPIs, and recurring reporting, bringing together enablement, execution support, and measurement within one structured framework.
a content platform subscription for tracked participants. Content volume can be tailored individually. The program also provides Success Manager support, defined KPIs, and recurring reporting, bringing together enablement, execution support, and measurement within one structured framework.
STEP
01
personal brand and expert visibility
Onboarding meeting | content and video platforms navigation and access
Metrics | KPI's and benchmarks for the group
LinkedIn profile enhancement | visual brand assets, AI-prompts,
Guidance | Reports and initial technical support
Results:
first visible signals of credibility
clearer brand positioning
expert presence aligned with your role and strengths
relevant, trustworthy and consistent profile
xxxxx audience to influence
Metrics | KPI's and benchmarks for the group
LinkedIn profile enhancement | visual brand assets, AI-prompts,
Guidance | Reports and initial technical support
Results:
first visible signals of credibility
clearer brand positioning
expert presence aligned with your role and strengths
relevant, trustworthy and consistent profile
xxxxx audience to influence
STEP
02
expert content and human authority
Workshop #1 | AI-supported content creation
Linkedin Presence Strategy | Individual communication direction
Customized content for your group | posts, visuals, narrative algned with business goals
Ongoing publishing guidance | consistency, relevance, editorial planning
Content support and recycling | turning expertise into repeatable visibility
Results:
Linkedin Presence Strategy | Individual communication direction
Customized content for your group | posts, visuals, narrative algned with business goals
Ongoing publishing guidance | consistency, relevance, editorial planning
Content support and recycling | turning expertise into repeatable visibility
Results:
stronger expert visibility in the market
more consistent and credible communication
clearer Authority Signals across LinkedIn
growing recognition of individual and organizational expertise
STEP
03
stronger market relationships
Workshop #2 | Relationship-building habits
Outreach guidance | Connecting with relevant people in a structured way
Message templates and tech support | Starting conversations and maintaining contact professionally
Content recycling and AI prompts | Reusing expert content to support visibility and outreach
Summary and best practices | Trust-building guidance and certificates
Results:
better visibility among relevant buyers and market stakeholders
Results:
better visibility among relevant buyers and market stakeholders
confident and structured relationship-building
stronger and more relevant professional network
higher trust through regular expert presence and interaction
greater influence in the circles that shape buying decisions
3-month program
A shorter format focused on education, onboarding, visibility, and first habits of expert communication.
6-month program
A longer format focused on implementation, consistency, and sustained behavior change.
Participation
Each group can include up to 30 participants with access to live workshops and video training.
Up to 6 participants can be included in tracked participation, performance monitoring, and selected platform access.
The program can support a wider group through training and workshops, while a smaller selected group receives deeper tracking, measurement
and implementation support.
and implementation support.
Outcomes
Outcomes
The Social Selling Experts Program implemented for Dell Technologies Distributors and Partners has build Early Authority Signals by improving visibility and trust during the early stages of the buying journey, where buyers compare vendors
and form first impression:
stronger Buyer Influence
and form first impression:
stronger Buyer Influence
stronger Buyer Trust
greater expert visibility during buyer research
a stronger position in vendor evaluation
greater expert visibility during buyer research
a stronger position in vendor evaluation
better conditions for inbound lead growth
improved conditions for win rate growth
These outcomes are built through visible expertise, consistent communication, and stronger trust signals across
the channels buyers already use.
improved conditions for win rate growth
These outcomes are built through visible expertise, consistent communication, and stronger trust signals across
the channels buyers already use.
Want to see how AI and clients interprets your company today?
We help B2B companies understand how buyers and AI interpret their market presence, where authority signals are missing, and how to build trust before the sales conversation begins.
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