Programs

Social Selling for Sales

One of the Foundations of Authority Signals Strategy for B2B Buyer Trust
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Make your experts visible earlier in the buying journey. See our structured B2B program that helps your organization build trust, strengthen visibility, and influence vendor evaluation before the sales conversation begins.

Problem

In B2B, trust is often formed before the first conversation with sales. Buyers research vendors earlier, compare signals
 of credibility, and increasingly use digital and AI-supported channels to shape their view.
79%

of buyers already know what they want before formal research begins

Source: 6sense B2B Buyer Experience Report 2025
95%

have a preferred vendor before creating a shortlist

Source: 6sense B2B Buyer Experience Report 2025
94%


 of B2B buyers use AI to support decision-making

Source: Gartner, 2025

Visible expert presence matters. When a company is represented by credible experts, it is more likely to be seen as relevant during buyer research and vendor evaluation.

What is Social Selling?

Social selling is a structured way of helping experts and commercial teams build trust before a sales conversation starts. Instead of relying only on direct outreach, it uses visible expertise, relevant content, and professional relationships to improve how a company is perceived during buyer research.

Social Selling Experts Program Testimonials | Dell Technologies Distributors & Partners | Since 2020
We learned how to set and use Linkedin as a professional. When and what to post, with the help of the sharebee platform. The Digital Maturity Audit & Report was an eye opener on how we set our profile and how it could be set. The consultations were fully customized and we could try out the previously delivered material together with personal help. Overall it is a very useful course for marketing and sales teams. Thank you again for the whole program.
Ádám Prókai
Head of Sales at Remedios | Hungary
I am confident that the content for training I was listening to was accurate, reliable, and up-to-date. The content provided on the share platform follows the initiatives of the DELL brand and is fully aligned with them, so it can be used without concern about inconsistency. The instructions I received on how to update my profile were very helpful, and now my profile looks much more professional than before. I very much recommend the platform.
Jasna Stojic
Dell Territory Sales Manager at Ingram Micro | Serbia
Thank you for this training. You gave me many insights along the way about the LinkedIn tool and how we can maximize its potential for us. It was refreshing to publish posts once or twice a week, something I do not usually do, and to see how people around me responded and commented on them. You gave us several new ways to use this tool, making it more visually engaging and helping us develop our thinking around it.
Ayelet Lax Cohen
Marketing Manager at C-Data | Israel
See more testimonials

Social Selling Program - what this program does

The Social Selling Program helps B2B organizations turn expert knowledge into visible market credibility. It gives teams
a repeatable way to build trust earlier in the buying process through LinkedIn presence, expert content, and structured communication.

Social Selling Program is one of the foundations of Authority Signals Strategy
It gives organizations a repeatable operating model for turning internal expertise into visible authority. The program helps build Human Authority, strengthen Buyer Trust, and improve visibility across the stages where buying committees compare vendors and evaluate credibility.

Social Selling Program uses LinkedIn in increasing credibility in the vendor evaluation process
LinkedIn is where expert identity, specialization, and professional credibility become visible. LinkedIn is one of the foundations layer of Authority Signals Strategy.

Social Selling Program supports Buying Committee Trust
The program helps organizations reach not only individual contacts, but broader groups of stakeholders involved in the purchase. By making expertise visible and consistent, it supports Buying Committee Trust across the wider decision-making structure.
Authority Signals are visible and repeatable indicators of expertise that buyers and AI systems interpret when assessing a company’s credibility. They include expert activity on LinkedIn, thought leadership content, visible specialization, and consistent professional communication.

Who it's for

The the Social Selling Program is designed for B2B organizations that want to strengthen authority, trust, and visibility before the formal sales stage begins. It works especially well for companies selling complex B2B solutions that require trust, clarity and expert-led communication.

Marketing teams
To support expert visibility, improve market communication, and create stronger conditions for inbound growth.

Sales teams
To build trust earlier, strengthen buyer influence, and improve the quality of commercial conversations.

Product and brand teams
To make specialization, relevance, and market credibility more visible.

Leadership and subject matter experts
To build a credible public presence that supports company growth and market trust.

 

Why it matters? Linkedin role

LinkedIn is one of the main places where buyers assess expertise, credibility, and relevance. It allows your experts and sales professionals to become visible in a way that supports trust, vendor evaluation, and earlier market influence.

How it works?

The program is delivered in a done-with-you model that helps turn expertise into visible Authority Signals and repeatable communication habits. It includes three live online workshops, a LinkedIn Presence Strategy, ready-to-use content, and access to
a content platform subscription for tracked participants. Content volume can be tailored individually. The program also provides Success Manager support, defined KPIs, and recurring reporting, bringing together enablement, execution support, and measurement within one structured framework.

STEP

01
personal brand
and expert visibility
Onboarding meeting | content and video platforms navigation and access
Metrics | KPI's and benchmarks for the group
LinkedIn profile enhancement | visual brand assets, AI-prompts,
Guidance | Reports and initial technical support




 Results:
first visible signals of credibility
clearer brand positioning
expert presence aligned with your role and strengths
relevant, trustworthy and consistent profile
 xxxxx audience to influence




STEP

02
expert content and human authority 
Workshop #1 | AI-supported content creation
Linkedin Presence Strategy | Individual communication direction
Customized content for your group | posts, visuals, narrative algned with business goals
Ongoing publishing guidance | consistency, relevance, editorial planning
Content support and recycling | turning expertise into repeatable visibility

Results:
stronger expert visibility in the market
more consistent and credible communication
clearer Authority Signals across LinkedIn
growing recognition of individual and organizational expertise




STEP

03
stronger market relationships
Workshop #2 | Relationship-building habits
Outreach guidance | Connecting with relevant people in a structured way
Message templates and tech support | Starting conversations and maintaining contact professionally
Content recycling and AI prompts | Reusing expert content to support visibility and outreach
Summary and best practices | Trust-building guidance and certificates

Results:
better visibility among relevant buyers and market stakeholders
confident and structured relationship-building
stronger and more relevant professional network
higher trust through regular expert presence and interaction
greater influence in the circles that shape buying decisions

3-month program

A shorter format focused on education, onboarding, visibility, and first habits of expert communication.

6-month program

A longer format focused on implementation, consistency, and sustained behavior change.

Participation

Each group can include up to 30 participants with access to live workshops and video training.
Up to 6 participants can be included in tracked participation, performance monitoring, and selected platform access.
The program can support a wider group through training and workshops, while a smaller selected group receives deeper tracking, measurement
and implementation support.

Outcomes

The Social Selling Experts Program

 Results achieved through 6-month program cycles since 2020

See our case studies

Scale (2020-2025)

  • 16 EMEA & CEEMETA countries reached
  • 68 Dell Technologies Partners and Distributors included
  • 620+ Experts Trained
See our case studies

Results (6-month cycles)

  • 12,000+ expert-led LinkedIn posts published

  • 8.5+ million organic impressions gained

  • 156,000+ new professional connections

  • publishing consistency above 80% kept after the program

See our case studies

Outcomes

The Social Selling Experts Program implemented for Dell Technologies Distributors and Partners has build Early Authority Signals by improving visibility and trust during the early stages of the buying journey, where buyers compare vendors
and form first impression:

stronger Buyer Influence
stronger Buyer Trust
greater expert visibility during buyer research
a stronger position in vendor evaluation
better conditions for inbound lead growth
improved conditions for win rate growth

These outcomes are built through visible expertise, consistent communication, and stronger trust signals across
the channels buyers already use.
Are you interested in the
Social Selling for Sales?
Contact me
Izabela Kwiatkowska, COO & CMO
izabela.kwiatkowska@hifutureconsulting.com

Want to see how AI and clients interprets your company today?

We help B2B companies understand how buyers and AI interpret their market presence, where authority signals are missing, and how to build trust before the sales conversation begins.
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Authority Signals in B2B


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