AI is becoming a core element of purchasing research,
and trust begins to buildmuch earlier than the sales process itself.
and trust begins to buildmuch earlier than the sales process itself.
Prepare Your Marketing
& Sales for the AI Era
The way companies are discovered, evaluated, and chosen is fundamentally changing. Buyers increasingly form their perception of vendors before ever making contact.
30 min - online - free - conversation
AI Visibility
discoverability, citability, presence in AI search
Buyer Influence
expertise, credibility, impact on decisions
More Presence on shortlists
getting on the shortlist and vendor selection
What Today's B2B Buying Processes Reveal
94%
of B2B buyers use AI in their
purchasing journey
purchasing journey
70%
of the buying process happens
without vendor involvement
without vendor involvement
95%
of purchases go to vendors on the
shortlist from early research
shortlist from early research
Raport 6sense B2B Buyer Experience 2025
Does your company appear in these research results?
What AI Visibility capability does your organization possess? Is it being found, cited, and recommended by
AI models at moments that truly influence purchasing decisions?
AI models at moments that truly influence purchasing decisions?
In practice, this means presence in suggestions generated by tools like ChatGPT,
Copilot, or Perplexity, along with consistency of signals that these models analyze.
Copilot, or Perplexity, along with consistency of signals that these models analyze.
The consultation is a moment to think strategically
During the consultation, we relate market changes to your company, its business priorities, and
plans for the coming months. We view marketing and sales not as two separate areas, but as one system influencing purchasing decisions.
plans for the coming months. We view marketing and sales not as two separate areas, but as one system influencing purchasing decisions.
We discuss:
• which business objectives are the top priorities for your organization
We also provide guidance on which actions are worth launching first and in what form, as well as which directions may deliver the greatest impact for your organization over the next 3 to 12 months.
• how you are executing the strategies to achieve them in a decision-making process reduced by independent research
• to what extent your organization is aware of and prepared for the new realities of customer acquisition
• what actions you are planning to take over the next 6 months
We also provide guidance on which actions are worth launching first and in what form, as well as which directions may deliver the greatest impact for your organization over the next 3 to 12 months.
What do we analyze during the consultation?
During our conversation we assess whether your organization:
Builds visibility where purchasing research begins today
Leverages experts as a source of trust and credibility
Communicates consistently across LinkedIn, website,
webinars, and media
webinars, and media
Supports sales with content that actually
influences client decisions
influences client decisions
Is prepared to operate in the AI Visibility + Buyer Influence logic
Is aware of steps to take in the next 12 months
• AI Visibility + Buyer Influence
AI Visibility = "are we visible?" + Buyer Influence = "do we impact the decision?"
This is brand visibility in AI-generated responses combined with shaping the buyer's opinion in a convincing, expert manner that addresses real needs.
Components of Authority Signals
signals that build authority
Why is this conversation valuable?
The consultation is based on the five transformations discussed during HiFuture webinars and years of experience working at the intersection of marketing, sales, and building expert positioning.
The consultation is based on the five transformations discussed during HiFuture webinars and years of experience working at the intersection of marketing, sales, and building expert positioning.
We view the market through the lens of a coherent authority architecture, where leaders, experts, and salespeople play roles alongside channels like LinkedIn, websites, external media, webinars, and YouTube.
*conversation grounded in realities of working with technology partners, experts, and sales teams.
AI Visibility + Buyer Influence
simultaneously building influence on AI systems that interpret companies during research and on the people making purchasing decisions
simultaneously building influence on AI systems that interpret companies during research and on the people making purchasing decisions
Who is this consultation for?
For B2B companies that want to:
• better prepare marketing and sales for the AI era and ensure signal consistency
• better prepare marketing and sales for the AI era and ensure signal consistency
• increase chances for quality leads
• build a stronger expert position
• combine marketing, expert, and sales activities into one cohesive strategy
For those, who benefit most from this conversation:
CEO -> Strategic vision
CEO -> Strategic vision
Marketing Directors -> Market visibility
Head of Sales -> Decision influence
What is the next step after the consultation?
From the point that organizes the direction of activities you can take
a first step toward and complete the Authority Diagnosis - a structured and detailed Starting Analysis
of the organization in the area of building authority and influence in the AI era.
a first step toward and complete the Authority Diagnosis - a structured and detailed Starting Analysis
of the organization in the area of building authority and influence in the AI era.
After the meeting, you receive a concrete picture of your current position and an expert roadmap of priority actions divided into 3 levels of advancement in the context of 4 pillars influencing customer decisions.
Cost: $1000-$1200 (3700 -4500 PLN)
*depending on organization size
Who Must Trust Your Company?
You are not building trust with one person. You are building it with the entire buying committee:
You are not building trust with one person. You are building it with the entire buying committee:
CEO- President | CFO- Finance Director | IT Director | Security Manager | Sales Manager | Marketing Manager | Board Member | IT Manager
Authority Diagnosis (Starting Analysis)
You will receive a Buyer Decision Confidence Audit Form from us.
We will analyze your answers while also examining your organization
across various LLM models, and as a result you will learn
You will receive a Buyer Decision Confidence Audit Form from us.
We will analyze your answers while also examining your organization
across various LLM models, and as a result you will learn
• how AI models 'see' your company and your experts today
• whether your communication is consistent and readable for AI
• where you are losing visibility to competitors
• which actions we recommend to increase your organization's visibility on AI shortlists in the upcoming months and quarters
• whether your communication is consistent and readable for AI
• where you are losing visibility to competitors
• which actions we recommend to increase your organization's visibility on AI shortlists in the upcoming months and quarters
How does your company compare to your competitors in the eyes of AI?
If you want to organize your priorities, assess organizational readiness, and see which
actions could bring the greatest impact within the next 3 to 12 months, book your consultation.
Book your consultationactions could bring the greatest impact within the next 3 to 12 months, book your consultation.
FAQ
What is a HiFuture strategic consultation?
It is an individual conversation for B2B companies during which we analyze the readiness of marketing and sales to operate in AI realities and changing purchasing processes. We also discuss the consistency of market signals along with the strategy planned for the year, possibilities for adjustment, and a realistic schedule for adding new necessary assumptions/directions.
Who is HiFuture strategic consultation for?
For CEOs, CMOs (Marketing Directors), Heads of Sales, and leaders responsible for growth, market visibility, and influence on purchasing decisions.
What does the HiFuture strategic consultation cover?
The consultation covers the components of your organization’s AI Visibility and its competitive advantage, including buyer influence, the role of experts, consistency across communication channels and market signals, and your organization’s readiness to build market authority
Is this a sales conversation?
No. This is a strategic conversation. Its goal is to organize priorities, assess the situation, and indicate possible directions for action.
What could be the next step?
The proper and natural next stage is the Authority Diagnosis.
