Opens in a new tab
Founder · HiFuture Consulting

Katarzyna Sitarska

CEO of HiFuture Consulting
Advisor on Authority Orchestration™, AI visibility
and Organizational Authority™.

Katarzyna advises B2B technology organizations on how to become easier for AI systems to interpret and easier for buying groups to shortlist, trust, and choose - including through Thought Leadership and expert activation.

Katarzyna Sitarska
Areas of advisory

Connecting market change with practical decisions across Marketing, leadership, expertise, and Sales.

Strategic discipline

Authority Orchestration™

Designing and coordinating Company, Human, and Third-Party Authority Signals across the buying journey.
Measurement

AI Visibility & Authority

Evaluating how AI systems recognize, interpret, cite, and recommend companies in specific categories and markets.
Human authority

Thought Leadership

Turning the expertise of Executives, Subject-Matter Experts, and Sales Professionals into visible and attributable authority.
GTM change

AI-Era B2B Marketing

Helping leaders understand how AI-mediated research, pre-contact preference, and buying groups change Marketing and Sales roles.

Point of view

Katarzyna’s work is built around the organisational Authority, which scales through attributable expertise and the view that buyers and AI systems do not evaluate websites, expert activity, PR, SEO, partner pages, and sales content as separate programs. They form one interpretation from the signals available across the ecosystem. Her strategic task is therefore to make knowledge clear, expertise attributable, validation independent, and the full system consistent.
EXPERIENCE & TRACK RECORD

From enterprise sales foundations to global strategic advisory

Katarzyna’s path spans over 15 years of uniquely combining deep commercial expertise with modern authority-building and digital selling in the enterprise segment.

Foundations in Top Enterprise Organizations (Netia, Toshiba Tec)

She built her career on the front lines of B2B sales – from high-stakes client acquisition (hunting) and managing telemarketing teams (generating over 1,500 booked meetings and millions in new sales), to selling advanced ICT and telecommunication solutions to large corporate clients. This hands-on background provided her with a deep understanding of the real-world challenges faced by sales teams and enterprise decision-makers.

Scaling Programs for Global Tech Giants (Canon EMEA, SAP, Sage)

As the Interim Social Selling Program Manager at Canon EMEA and a Social & Digital Selling Strategist at Monday agency, she designed and executed pioneering, enterprise-level social selling and full-funnel strategies. Under her leadership, thousands of sellers, managers, and executives across Poland and the EMEA region mastered modern relationship-building and B2B prospecting (achieving milestones such as a 716% increase in saved leads and 25% higher win rates for SAP and Dell case studies).

Global Impact & Strategic Advisory (Dell Technologies & HiFuture Consulting)

Currently, as the CEO of HiFuture Consulting, she spearheads long-term strategic authority-building programs for Dell Technologies across EMEA. Her work engages hundreds of executives, VPs, CTOs, and partners across 23 countries in Executive Thought Leadership and expert-led growth. Her industry standing is recognized by titles including Top 100 European Social Selling Professional and Top 100 Woman in Sales in Poland.

START HERE

Turn Your Expertise into Market Authority

How visible is your organisation to the buyers and AI systems shaping purchasing decisions?

During the 45-minute consultation you’ll focus on qualification and decision conversation, which aims to clarifiy the business trigger, priority category or audience, current authority challenge, people who should participate, and the service most likely to create value.

Depending on the problem, the next step may be:
  • Assessment
  • Thought Leadership engagement
  • Executive Briefing
  • Narrative Sprint
  • Keynote
  • Advisory
  • Transformation Workshop
Book a Free Consultation
45 minutes with Katarzyna Sitarska. No preparation needed.
Explore Services