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Latest thinking on AI visibility, organizational authority and buyers trust
Strategic articles on how companies are interpreted by AI and marketing’s evolving role in shaping preference, shortlist inclusion, and buying-group decisions in the era of AI-mediated buying
How AI Is Changing B2B Buying: Five Shifts Marketing Leaders Need to Understand
October 20, 2026, Katarzyna SitarskaB2B buyers now use AI to frame problems, research vendors and compare options. In the 6sense 2025 B2B Buyer Experience…
Transformation #5: From individual vendor preference to Collective Decision Confidence
September 20, 2026, Katarzyna SitarskaA B2B vendor can be well known. It can make the shortlist. It can become the preferred option of the…
Transformation #4: From fragmented information to Ecosystem Consistency
September 20, 2026, Katarzyna SitarskaInside a B2B organisation, the website, SEO, PR, executive communications, social media, partner marketing, customer evidence and Sales may all…
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