Your buyers are already researching you in AI. Do you know what they find?

The AI Visibility & Authority Assessment™ measures how AI systems currently recognize, interpret, and represent your company and identifies what’s limiting your chances of being found, trusted, and recommended before buyers ever contact Sales.

Most B2B companies have no reliable picture of how AI systems describe them when buyers search by category, problem, or shortlist – not by brand name. The Assessment gives you that picture: a data-based baseline, a clear view of the gaps that matter most, and a concrete direction for what to address first. 

The assessment covers five major AI systems: ChatGPT, Claude, Perplexity, Gemini and Google AI Search, across 24 buyer-intent prompt scenarios grouped into four categories: Brand, Category, Problem and Shortlist. Each scenario is tested three times, resulting in 360 AI responses for analysis. 

We also assess three groups of Authority Signals: Company, Human and Third-Party, together with the Competitive View. Depending on the number of experts included, the assessment covers approximately 30-150 individual authority signals, giving a comprehensive view of how the organisation is interpreted, represented and validated across the buying journey. 

The result is a clear view of where the organisation stands today, what is limiting its visibility and authority, and which actions should be prioritised first. The engagement concludes with a one-hour Executive Findings Session to interpret the findings and decide on the next step. 

We assess hundreds of signals across the organisation’s full Authority ecosystem, not only what the company publishes, but also who represents its expertise and how that expertise is validated externally. 
It is a strategic diagnostic designed to show where the organisation stands today and where investment will have the greatest impact.

Most companies look fine in AI when you search them by name. The problem appears when buyers search by category, problem, or need without naming any vendor. 

That is how most B2B research actually starts. A buyer opens ChatGPT, Perplexity, or Google AI and asks: 

 “Which companies specialize in [category]?” or “Who can help us with [problem]?”  

If your company doesn’t appear in those answers or appears with the wrong description, missing expertise, or no supporting evidence, you’re not on the shortlist before Sales even knows the opportunity exists. 

The research is clear:  

The window to influence that preference is earlier than most companies think  and mostly invisible to Sales. 

The Assessment tells you where you stand in that window. 

The base Assessment runs approximately 20 prompts across four buyer-intent groups and tests each prompt repeatedly across four major AI systems. The goal is to understand where your company appears, where it’s absent, how it’s described, which competitors are recommended instead  and what evidence the AI uses to support its answers. 

Why four groups matter: 

Brand visibility is the easiest to achieve and the least valuable, buyers who already know your name will find you regardless. Category, Problem, and Shortlist visibility is where early preference is actually formed. Most companies have no reliable picture of how they perform across these three groups. 

Most AI visibility checks stop at the website – does the content exist, is it structured correctly, can AI retrieve it? The Assessment evaluates everything buyers and AI systems use to interpret your company: what you publish, who represents your expertise, and what independent sources say about you. 

These three areas form the Authority Signals Model™ – the framework HiFuture uses to assess and build organisational authority. 

Not every gap has the same impact. Each assessed signal is weighted by business importance – Critical, Important, or Supporting – and scored for current maturity on a 0-10 scale. The results roll up into separate scores for each area and a single Overall Authority Score™.

This means the Assessment distinguishes between a minor weakness and a high-impact gap that is actively limiting your shortlist potential, so the implementation direction that follows is based on priority, not just completeness.

The Assessment concludes with a written report and a one-hour strategic consultation. Together they give Marketing and leadership a data-based answer to the question that matters most before committing resources: where are the gaps that are actually limiting our chances of being found, trusted, and chosen and what should we address first. 

The Assessment is a defined engagement with a clear sequence. Most of the work happens on HiFuture’s side. Client involvement is focused and bounded a scoping conversation at the start and a strategic consultation at the end.