Latest thinking on AI visibility, organizational authority and buyers trust
Strategic articles on how companies are interpreted by AI and marketing’s evolving role in shaping preference, shortlist inclusion, and buying-group decisions in the era of AI-mediated buying
Why expert visibility matters more than brand visibility in AI-mediated research
April 27, 2026, Katarzyna SitarskaAI-mediated buying is changing how vendor credibility is interpreted. Instead of relying on brand familiarity or marketing exposure, AI systems…
Why AI now decides which vendors buyers consider before sales gets involved
April 23, 2026, Katarzyna SitarskaAI has become a credibility filter in B2B buying - and it operates before sales teams are ever aware a buying process has started. …