Testimonials - working with HiFuture Consulting

Head of Marketing Poland  | Dell Technologies

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“I had the pleasure of working with HiFuture Consulting on the implementation and international scaling of programs such as Social Selling Experts and Future Sales at Dell Technologies.

The program was originally developed and delivered by Katarzyna Sitarska as part of a collaboration with another agency. As the initiative grew in scale, gained traction across markets, and demonstrated the strength of the methodology she had built, the next natural step was the creation of HiFuture Consulting and the continuation of the program under its dedicated leadership.

Throughout our collaboration, the HiFuture Consulting team demonstrated a strong ability to understand organizational needs, listen carefully to stakeholders, and translate business priorities into a long-term strategic approach for these initiatives.

One of the key strengths of the program delivered by HiFuture Consulting is its ability to strengthen relationships across the partner and distributor ecosystem by creating effective synergy between marketing and sales teams. The implementation of this approach helped us develop a strategy that gained strong support at senior leadership level.

The impact of the program was also recognized beyond the local market. It received international-level approval and earned an internal distinction in the category of Best Use of Social Selling in Sales for marketing in Poland — the only recognition of its kind in Europe.

Katarzyna Sitarska, CEO of HiFuture Consulting, stands out for her ability to address complex challenges in an increasingly demanding sales and marketing landscape. This was reflected, among other things, in the development of an innovative collaboration model and the creation of effective Revenue Team structures.

In my view, Social Selling Experts is not only a highly relevant expert-led industry solution, but also a powerful business tool with a tangible impact on commercial effectiveness.

From a CMO perspective, I would confidently recommend HiFuture Consulting’s programs to any organization that wants to build a sustainable competitive advantage in the age of AI by combining authentic social selling with intelligent optimization of sales processes.”

EMEA Distribution Marketing Leader | Dell Technologies

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“As the person responsible for developing and scaling the Social Selling Experts program – building on its initial expansion in the CEE region and then extending it across 7 EMEA countries,I have witnessed the direct impact of standardized processes on our distribution partners’ effectiveness. 

The program has proven to be an instrumental tool that has fundamentally changed the way our distribution ecosystem approaches modern sales and cross-partner collaboration. Each partner group participated in the program for 6 months, and the combined efforts of all participating partners generated 8.5 million in organic reach, demonstrating how a well-planned digital presence strategy builds authority and enhances sales opportunities amidst daily business challenges.

The program has become a key strategy for blending education with practical sales actions, aimed at strengthening LinkedIn credibility, expert visibility, and relationships within our distribution ecosystem. The execution of this program allowed Dell distributors in EMEA to achieve real synergy between sales and marketing teams and to successfully activate their experts, which is necessary for sustainable business results in today’s IT landscape.

HiFuture Consulting serves as the exclusive execution partner for the Social Selling Experts program. Their team executes tasks with exceptional precision and attention to detail, bringing professionalism and operational peace of mind to our collaboration, which is invaluable in international projects. They co-created the expert activation strategy, while closely aligning it with Dell’s corporate guidelines, and they demonstrated full accountability for our key strategic goals. They consistently deliver the necessary know-how in an organized manner, demonstrating a profound understanding of the IT industry’s specific processes.

From the perspective of an EMEA regional project leader in today’s market, where AI-driven search and automated filtering dominate, such programs are essential to ensure that your experts remain discoverable, highly regarded, and recognized as preferred partners. HiFuture provides the unique expertise required to build this sustainable competitive advantage through authentic, high-impact engagement.”

Regional Marketing Director | CEE | Dell Technologies

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“As one of the main creators and one of the first promoters of the Social Selling Experts program in the Polish market, I had the opportunity to be actively involved in its design, testing, and scaling.

From the very beginning, the program was rigorously validated in terms of functionality and real business value, which allowed us to build a solution that effectively addressed the specific needs of our partners.

Already at the pilot stage, it was clear how significant the program’s impact was on partner development, both in strengthening their position as trusted advisors and in increasing their awareness of how to effectively leverage social media in sales processes. The initiative played a key role in activating the partner ecosystem, translating into more informed and effective engagement with their customers.

One of the key outcomes of the pilot was a noticeable reduction in the time required to identify sales opportunities, as well as an acceleration of deal closure. This clearly demonstrated that well-designed social selling is not just a marketing support function, but a real driver of business performance.

Following a very successful pilot phase, the program was successfully scaled across CEE markets, including Hungary, the Czech Republic, and Romania, while maintaining its effectiveness across diverse local and organizational contexts.

Today, its relevance is even greater – especially in the context of the growing importance of AI-driven search. Consistently building coherent, expert-level content across the entire partner ecosystem not only strengthens companies’ visibility and positioning, but also increases their influence on how they are discovered and perceived by customers.”

Channel marketing | Dell Technologies

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“The program offers content and best practices that you won’t easily find anywhere else, combined with the flexibility to decide when to learn and to go at your own pace.

During the Social Selling Expert program, I saw a real change in our team. Colleagues who had never posted anything on LinkedIn before are now actively sharing content, thanks to the content platform and the structure of the program.

From my side, I really appreciated the simplicity of the process. The platform was easy to use, and the content itself was professional, relevant, and clearly aligned with Dell’s priorities.

The most valuable part for me was the video courses. They brought together so much practical information about LinkedIn and social media in one place. 

The program team was another big differentiator. They were supportive, kind, and consistently encouraged us to keep progressing. Overall, it’s a program I would definitely recommend to anyone who wants to improve their social selling skills and LinkedIn presence.”

Field Marketing Manager CEEMETA / EMEA | Dell Technologies

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