Latest thinking on AI visibility, organizational authority and buyers trust
Strategic articles on how companies are interpreted by AI and marketing’s evolving role in shaping preference, shortlist inclusion, and buying-group decisions in the era of AI-mediated buying
Why executives must build visible authority before the sales conversation begins
May 6, 2026, Katarzyna SitarskaAI-mediated buying is restructuring how vendor credibility is formed, and executive authority is part of that shift. Before buyers contact…
What makes a company visible to AI during early-stage research?
May 1, 2026, Katarzyna SitarskaIn B2B buying, AI systems increasingly act as interpreters of vendor credibility before buyers contact any vendor directly. Across the…
Why expert visibility matters more than brand visibility in AI-mediated research
April 27, 2026, Katarzyna SitarskaAI-mediated buying is changing how vendor credibility is interpreted. Instead of relying on brand familiarity or marketing exposure, AI systems…
Why traffic-based marketing metrics no longer reflect buying influence
April 24, 2026, Katarzyna SitarskaAI-mediated research is changing how B2B buyers evaluate vendors and it is doing so before buyers interact with websites, campaigns, or content…
Why AI now decides which vendors buyers consider before sales gets involved
April 23, 2026, Katarzyna SitarskaAI has become a credibility filter in B2B buying - and it operates before sales teams are ever aware a buying process has started. …