Izabela Kwiatkowska

Since November 2023, as COO, CMO and Board Member, she has helped shape HiFuture Consulting’s direction. She is responsible for operational management, budgets, team organization and the delivery of client programs.

Together with Katarzyna Sitarska, she works on the Authority Signals Model™ and its ongoing development. She helps define how the model is applied across HiFuture’s offering, programs and implementation processes, combining a marketing perspective with program design and delivery management.

She leads international Social Selling, Thought Leadership and Social Organic programs for technology companies, including Dell Technologies and its distributors and partners across EMEA. Working with business and marketing stakeholders, she translates program objectives into coordinated team activities across multiple markets.

She organizes and coordinates training sessions and workshops on AI Visibility, authority building and the use of LinkedIn in marketing and Sales. She connects education with implementation, helping teams move from understanding market changes to planning and delivering their own activities.

She managed over 20 digital marketing campaigns for Dell Technologies, Google Cloud and SAP Poland. Her responsibilities included schedules, budgets, team coordination, and the management of risks and dependencies.

She led the rollout of the Social Selling Experts program for Dell Technologies partners in Central and Eastern Europe, supporting their digital transformation. She worked with business teams, marketing teams and regional agencies to ensure consistent and effective program delivery.

As Head of Marketing & Communications, she was responsible for marketing and communications at SANTI, a recognized brand within the international diving community.

She led the department, planned its budget and oversaw projects spanning communications strategy, digital campaigns, brand building, content marketing, photography and video production. She also led a project to introduce a new brand to international markets, from strategy and channel selection to asset production and campaign delivery.

Campaigns delivered during her tenure contributed to the company achieving its highest sales to that date.

As Marketing Manager, she managed budgets and key projects, taking them from goal definition through to final handover.

She served as a Product Owner and participated in the development of two mobile applications for teachers. She worked with IT and Marketing teams on product roadmaps, priorities and successive delivery stages. She also coordinated external contractors, ensuring quality and timely delivery.

Over eight years, she progressed from PR & Communications Specialist to Head of PR and Creation. She was responsible for public relations, media relations, and the organization of conferences and events supporting brand and product communications.

She combined communications planning with hands-on delivery: working with editorial teams, coordinating press materials, and managing activities to introduce brands and new products.

She led projects to introduce PROFOTO to the Polish market and develop the SIGMA brand. She managed annual plans, budgets, schedules and a five-person PR and creative team.

She also led projects to launch an online store and develop websites, working with IT and coordinating content production and user experience improvements.