Regional Marketing Director | CEE | Dell Technologies
________________________________________
„As one of the main creators and one of the first promoters of the Social Selling Experts program in the Polish market, I had the opportunity to be actively involved in its design, testing, and scaling.
From the very beginning, the program was rigorously validated in terms of functionality and real business value, which allowed us to build a solution that effectively addressed the specific needs of our partners.
Already at the pilot stage, it was clear how significant the program’s impact was on partner development, both in strengthening their position as trusted advisors and in increasing their awareness of how to effectively leverage social media in sales processes. The initiative played a key role in activating the partner ecosystem, translating into more informed and effective engagement with their customers.
One of the key outcomes of the pilot was a noticeable reduction in the time required to identify sales opportunities, as well as an acceleration of deal closure. This clearly demonstrated that well-designed social selling is not just a marketing support function, but a real driver of business performance.
Following a very successful pilot phase, the program was successfully scaled across CEE markets, including Hungary, the Czech Republic, and Romania, while maintaining its effectiveness across diverse local and organizational contexts.
Today, its relevance is even greater – especially in the context of the growing importance of AI-driven search. Consistently building coherent, expert-level content across the entire partner ecosystem not only strengthens companies’ visibility and positioning, but also increases their influence on how they are discovered and perceived by customers.”
