Why 94% of B2B Buying Decisions Are Made Before the Buyer Picks Up the Phone - and What That Changes About Building…

Your company isn’t invisible to AI because it has poor content. It’s invisible because AI can’t interpret it. Until recently, many B2B companies assumed that if they had a good website, published articles regularly, and showcased case studies, they were ready for the new era of search. Today, that assumption is no longer enough.   The problem is increasingly not that a company isn’t creating content. The problem is that AI systems can’t properly find, understand,…