Latest thinking on AI visibility, organizational authority and buyers trust
Strategic articles on how companies are interpreted by AI and marketing’s evolving role in shaping preference, shortlist inclusion, and buying-group decisions in the era of AI-mediated buying
LinkedIn in AI Search: How it shapes authority signals, buyer research, and vendor inclusion
May 12, 2026, Katarzyna SitarskaIn B2B, visibility no longer depends on traffic, rankings, or campaign reach. IIt depends on how a company is interpreted…
How companies activate expert authority without turning everyone into influencers
May 11, 2026, Izabela KwiatkowskaAI-mediated buying has introduced a structural requirement for B2B companies: expert authority. Expertise must be visible, attributable, and publicly accessible. Only…
Why social selling works in AI-mediated B2B buying environments
May 8, 2026, Katarzyna SitarskaThe B2B buying journey has undergone a structural reordering, and it changes where social selling creates value. Before buyers engage…
How does AI change the first 70% of the B2B buying process?
May 7, 2026, Katarzyna SitarskaThe B2B buying process is shifting from human-led research to AI-mediated interpretation, and the shift is accelerating. The average B2B…
Why executives must build visible authority before the sales conversation begins
May 6, 2026, Katarzyna SitarskaAI-mediated buying is restructuring how vendor credibility is formed, and executive authority is part of that shift. Before buyers contact…
What should a company do first when adapting to AI-driven buying?
May 5, 2026, Izabela KwiatkowskaAI-driven buying is changing where influence happens in B2B decisions. Before vendors are contacted, AI systems increasingly interpret publicly available information,…
Why gated content makes B2B expertise invisible to AI
May 4, 2026, Izabela KwiatkowskaAI systems increasingly mediate early-stage B2B buying decisions before buyers contact any vendor directly. The structural consequence is measurable: gated content…
What makes a company visible to AI during early-stage research?
May 1, 2026, Katarzyna SitarskaIn B2B buying, AI systems increasingly act as interpreters of vendor credibility before buyers contact any vendor directly. Across the…
Why influencing buying groups matters more than generating individual leads
April 29, 2026, Izabela KwiatkowskaAI-mediated research and increasingly complex B2B buying environments are changing how influence works. Before vendors engage with buyers, AI systems interpret…
Why paid media cannot build authority in AI-driven buying environments
April 27, 2026, Izabela KwiatkowskaAI-mediated research is changing how vendors are discovered and evaluated before any human interaction occurs. According to Forrester's Buyers' Journey…